









The Cult of Productivity
2020
digital campaign, video
The Cult of Productivity is a speculative self-help service that promises to maximise your life and achieve ultimate efficiency. The project is a critique of productivity and self-optimisation under late-capitalism. Using the tools of capitalism (advertising, marketing), The Cult of Productivity aims to educate people on the toxicity of the self-help industry and negative effects of neoliberal ideology.
https://thecultofproductivity.com/
digital campaign, video
The Cult of Productivity is a speculative self-help service that promises to maximise your life and achieve ultimate efficiency. The project is a critique of productivity and self-optimisation under late-capitalism. Using the tools of capitalism (advertising, marketing), The Cult of Productivity aims to educate people on the toxicity of the self-help industry and negative effects of neoliberal ideology.
https://thecultofproductivity.com/